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Gili Tal, Untitled (Small Fridge), 2023

OK_GiliTal_smallfridge_LowRe

Inkjet print, clip frame
8.3 x 11.4 in. (21 x 29 cm)
Edition of 5 + 2 A.P., signed and numbered
Image courtesy of the artist and Galerie Buchholz, Berlin/Cologne

In 2015, Gili Tal started presenting a series of photos of commercial glass-door display fridges filled to various degrees, mostly with drinks – cans and bottles etc. Mimicking retail strategies poised to convey bounty – products pushed to the front of shelves, labels facing forward –, some of the fridges mobilise their few remaining products to conceal the existence of a deep lack. Other fridges blur the gap between use and exchange, mixing up items imagined for sale to customers with those for consumption at home, or just storage, by supposed staff on shifts. With their innate ‘display’ proviso, the fridges become a way of testing how far this display function can hold and still affectively conceal all the rest from habituated readings, like another kind of glaze. Each fridge’s particular constellation evolves over time, with the artist adding and removing items. This photo, taken during such a process, was selected because it creates a new story in itself, a new small fridge, to some degree.


1000 euros + shipping
To order this edition, please contact editions@mayrevue.com